Dear stella valle family & friends,
Happy New Year!
WOW—What a year for stella valle! As we reflect back on these past 12 months, we are almost in disbelief of the progress we’ve made. We can’t thank you all enough for your continued support and riding along with us on this crazy journey. Our years of hard work really started to pay off in 2013…but it seems like the more we grow, the more we work. Thankfully, we love being entrepreneurs and designers! Enjoy reading our recap on 2013 including some of our most exciting moments and a sneak peak on what’s to come for 2014!
Our debut on the season finale of ABC’s top rated TV Show Shark Tank was nothing short of incredible. We were thrilled to secure an investment from mega moguls Lori Greiner and Mark Cuban. This past year we’ve gotten to know our business partners well and both Mark and Lori have taught us so much about business. They are confident that stella valle’s future is shiny. We have many opportunities in the works and we look forward to announcing them with time.
We designed our first piece of jewelry with Lori, our Aspire dog tag bracelet. We launched the bracelet on QVC in November. We were elated to sell out thousands of units within minutes of airing. Don’t worry, if you tried to purchase it and missed out, we will be back on QVC on January 3rd at 10pm EST to feature the Aspire bracelet once again. With many more designs in progress with Lori, we can’t wait to continue our amazing partnership with QVC and bring more beautiful stella valle jewelry to the entire nation.
Our partnership with Zindigo has been nothing but amazing. It has been such a pleasure to work with a start-up that is on the cutting edge of technology. Zindigo is the first company to develop e-commerce within the Facebook platform. Yes, you can buy stella valle right from Facebook! You can even open your own stella valle Facebook store where you get paid if your friends buy stella valle from your store! Zindigo also created our beautiful new website – we absolutely love it! You can enjoy the fun, creative drag and drop feature which allows you to see the accessory you designed from our Create Yourself collection on the site.
The excitement continued as stella valle went international this year with multiple Canadian stores carrying our line. With lots of preparation in 2013, we are preparing to introduce our Fall/Winter 2014 collection at the upcoming high fashion trade show, Coterie, in February. We look forward to gaining new retailers from around the world. Our new collection is one of our favorite collections thus far because it’s ALL handmade in NYC and it’s super unique!
Some personal news that we can’t keep a secret anymore…the stella valle family is growing—Ashley and Jason are expecting a baby in the New Year!…And Paige is soon to be Mrs. Walker with her engagement to Johnny. We are so excited to welcome these new additions to our stella valle family.
Thank you again to our hubbies, Jason and Johnny, for listening to us every day on Skype, our parents who never stop helping us without a complaint, our sisters and brother-in-laws who are always there to assist, our business partners Lori Greiner and Mark Cuban (and teams) for believing in us and stella valle, our extended fam and friends for your support, and last, but surely not least our amazing friends, fans, and customers—thank you.
Stay tuned for more stella valle on TV in 2014… in addition to QVC!
Wishing you all a HEALTHY, HAPPY, and PROSPEROUS NEW YEAR! CHEERS to 2014!
Lots of Love from the sv sisters,
Ashley & Paige